Consumer behaviour : a European perspective / Michael R. Solomon, Søren Askegaard, Margaret K. Hogg, Gary J. Bomossy.
Material type: TextPublisher: Harlow, England : Pearson, 2019Edition: Seventh editionDescription: xxxiii, 612 pages : illustrations ; 27 cmContent type:- text
- unmediated
- volume
- 9781292245423
- Consumer behavior
- 658.8342 SO.C 2019 23
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | The Knowledge Hub Library | Business | 658.8342 SO.C 2019 (Browse shelf(Opens below)) | Checked out | 12/19/2023 | 211757 | |
Books | The Knowledge Hub Library | Business | 658.8342 SO.C 2019 (Browse shelf(Opens below)) | Available | 211758 | ||
Books | The Knowledge Hub Library | Business | 658.8342 SO.C 2019 (Browse shelf(Opens below)) | Available | 211759 |
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658.8342 SO.C 2018 Consumer behavior : buying, having, and being / | 658.8342 SO.C 2019 Consumer behaviour : a European perspective / | 658.8342 SO.C 2019 Consumer behaviour : a European perspective / | 658.8342 SO.C 2019 Consumer behaviour : a European perspective / | 658.8342 SZ.C 2022 Consumer behaviour / | 658.8342 SZ.C 2022 Consumer behaviour / | 658.8342 SZ.C 2022 Consumer behaviour / |
Includes bibliographical references and indexes.
Part A: consumers in the market-place -- Consumer behaviour and consumer society -- Shopping, buying and disposing -- Part B: how consumers see the world and themselves -- Perception and meaning -- The self -- Motivation, lifestyles and values -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Decision-making -- European consumers and their social groups -- Groups and social media -- European families: types, structures, decision-making and age cohorts -- Income and social class -- Part E: culture and european consumers -- Culture and consumer behaviour -- Cultural change processes -- Glossary -- Indexes.
Now in its seventh edition, 'Consumer Behaviour' provides themost comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students.
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