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Consumer behaviour : a European perspective / Michael R. Solomon, Søren Askegaard, Margaret K. Hogg, Gary J. Bomossy.

By: Contributor(s): Material type: TextTextPublisher: Harlow, England : Pearson, 2019Edition: Seventh editionDescription: xxxiii, 612 pages : illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292245423
Other title:
  • Consumer behavior
Subject(s): DDC classification:
  • 658.8342 SO.C 2019 23
Contents:
Part A: consumers in the market-place -- Consumer behaviour and consumer society -- Shopping, buying and disposing -- Part B: how consumers see the world and themselves -- Perception and meaning -- The self -- Motivation, lifestyles and values -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Decision-making -- European consumers and their social groups -- Groups and social media -- European families: types, structures, decision-making and age cohorts -- Income and social class -- Part E: culture and european consumers -- Culture and consumer behaviour -- Cultural change processes -- Glossary -- Indexes.
Summary: Now in its seventh edition, 'Consumer Behaviour' provides themost comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books The Knowledge Hub Library Business 658.8342 SO.C 2019 (Browse shelf(Opens below)) Checked out 12/19/2023 211757
Books Books The Knowledge Hub Library Business 658.8342 SO.C 2019 (Browse shelf(Opens below)) Available 211758
Books Books The Knowledge Hub Library Business 658.8342 SO.C 2019 (Browse shelf(Opens below)) Available 211759

Includes bibliographical references and indexes.

Part A: consumers in the market-place -- Consumer behaviour and consumer society -- Shopping, buying and disposing -- Part B: how consumers see the world and themselves -- Perception and meaning -- The self -- Motivation, lifestyles and values -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Decision-making -- European consumers and their social groups -- Groups and social media -- European families: types, structures, decision-making and age cohorts -- Income and social class -- Part E: culture and european consumers -- Culture and consumer behaviour -- Cultural change processes -- Glossary -- Indexes.

Now in its seventh edition, 'Consumer Behaviour' provides themost comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students.

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