Marketing research : delivering customer insight / Alan Wilson.
Material type: TextPublisher: London : Macmillan International Higher Education ; Red Globe Press, 2019Edition: Fourth editionDescription: xxiii, 383 pages : color illustrations ; 27 cmContent type:- text
- unmediated
- volume
- 9781352001112
- 658.83 WI.M 2019 23
- HF5415.2 .W557 2019
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | The Knowledge Hub Library | Business | 658.83 WI.M 2019 (Browse shelf(Opens below)) | Not For Loan | 211692 | ||
Books | The Knowledge Hub Library | Business | 658.83 WI.M 2019 (Browse shelf(Opens below)) | Not For Loan | 211693 | ||
Books | The Knowledge Hub Library | Business | 658.83 WI.M 2019 (Browse shelf(Opens below)) | Not For Loan | 211694 | ||
Books | The Knowledge Hub Library | Business | 658.83 WI.M 2019 (Browse shelf(Opens below)) | Available | 211695 | ||
Books | The Knowledge Hub Library | Business | 658.83 WI.M 2019 (Browse shelf(Opens below)) | Not For Loan | 211696 | ||
Books | The Knowledge Hub Library Main Hall | Business | 658.83 WI. M 2019 (Browse shelf(Opens below)) | Available | 210863 | ||
Books | The Knowledge Hub Library Main Hall | Business | 658.83 WI. M 2019 (Browse shelf(Opens below)) | Checked out | 06/13/2023 | 210864 | |
Books | The Knowledge Hub Library Main Hall | Business | 658.83 WI. M 2019 (Browse shelf(Opens below)) | Available | 210865 | ||
Books | The Knowledge Hub Library Main Hall | Business | 658.83 WI. M 2019 (Browse shelf(Opens below)) | Checked out | 11/28/2024 | 210866 | |
Books | The Knowledge Hub Library Main Hall | Business | 658.83 WI. M 2019 (Browse shelf(Opens below)) | Available | 210867 |
Browsing The Knowledge Hub Library shelves, Shelving location: Main Hall, Collection: Business Close shelf browser (Hides shelf browser)
658.3 BR.H 2017 Human resource management : theory and practice / | 658.3 BR.H 2017 Human resource management : theory and practice / | 658.83 WI. M 2019 Marketing research : delivering customer insight / | 658.83 WI. M 2019 Marketing research : delivering customer insight / | 658.83 WI. M 2019 Marketing research : delivering customer insight / | 658.83 WI. M 2019 Marketing research : delivering customer insight / | 658.83 WI. M 2019 Marketing research : delivering customer insight / |
Includes bibliographical references and index.
1. The Role of Marketing Research and Customer Information in Decision-Making -- 2. The Marketing Research Process -- 3. Secondary Data, Customer Databases and Big Data Analytics -- 4. Collecting Observation Data and Social Media Listening -- 5. Collecting Qualitative Data -- 6. Collecting Quantitative Data -- 7. Designing Questionnaires -- 8. Sampling Methods -- 9. Analysing Qualitative Data -- 10. Analysing Quantitative Data -- 11. Presenting the Research Results.
Market information and customer insight are critical factors in helping successful businesses to meet their strategic goals. Now in its fourth edition, this popular and user-friendly text will equip you with all the tools you need to find facts, undertake a marketing research project and undersatnd the likely impact it can have on marketing decisions. Keeping digital data and internet research at its heart, Marketing Research provides a refreshingly non-technical introduction to the field. It details the key stages of the research process, covering both quantitative and qualitative methods, and offers a plethora of international case studies and examples--back cover.
There are no comments on this title.