MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02191nam a2200325 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230207135449.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220110s2008 enk||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781856695770 |
| Qualifying information |
paperback |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
EG-CaTKH |
| Description conventions |
rda |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P93.5 |
| Item number |
.B47 2008 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
302.23 BE.E 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bergström, Bo. |
| Dates associated with a name |
1946- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Essentials of visual communication / |
| Statement of responsibility, etc. |
Bo Bergström. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
England : |
| Name of producer, publisher, distributor, manufacturer |
Laurence King Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
239 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rda media |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rda carrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 234-235) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Scared of seeing -- Storytelling -- Work -- Strategy -- Messages -- Influences -- Creativity -- Typography -- Text -- Images -- Design -- Paper -- Colour -- Profiles -- Sound -- Interplay. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
From the Publisher: Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication. The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chain from strategy and messages to design and influences to reach the target audience. This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or television in fact, any discipline that seeks to deliver a message through words and pictures. Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practice from around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Visual communication. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Graphic arts. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Graphic arts. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Visual communication. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Influence. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Cataloger's name |
huda.mahmoud |
| Cataloging process |
P |
| First Date, FD (RLIN) |
20220110 |
