Marketing research : (Record no. 1031)

MARC details
000 -LEADER
fixed length control field 02172cam a2200301 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220522130943.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211107s2019 enka|||| |||| 001 0 eng d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781352001112
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency EG-CaTKH
Language of cataloging eng
Transcribing agency EG-CaTKH
Description conventions rda
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .W557 2019
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 WI.M 2019
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wilson, Alan,
Dates associated with a name 1958-
Relator term author.
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title delivering customer insight /
Statement of responsibility, etc. Alan Wilson.
250 ## - EDITION STATEMENT
Edition statement Fourth edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer Macmillan International Higher Education ;
-- Red Globe Press,
Date of production, publication, distribution, manufacture, or copyright notice 2019.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 383 pages :
Other physical details color illustrations ;
Dimensions 27 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. The Role of Marketing Research and Customer Information in Decision-Making -- 2. The Marketing Research Process -- 3. Secondary Data, Customer Databases and Big Data Analytics -- 4. Collecting Observation Data and Social Media Listening -- 5. Collecting Qualitative Data -- 6. Collecting Quantitative Data -- 7. Designing Questionnaires -- 8. Sampling Methods -- 9. Analysing Qualitative Data -- 10. Analysing Quantitative Data -- 11. Presenting the Research Results.
520 ## - SUMMARY, ETC.
Summary, etc. Market information and customer insight are critical factors in helping successful businesses to meet their strategic goals. Now in its fourth edition, this popular and user-friendly text will equip you with all the tools you need to find facts, undertake a marketing research project and undersatnd the likely impact it can have on marketing decisions. Keeping digital data and internet research at its heart, Marketing Research provides a refreshingly non-technical introduction to the field. It details the key stages of the research process, covering both quantitative and qualitative methods, and offers a plethora of international case studies and examples--back cover.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Cataloger's name huda.mahmoud
Cataloging process M
First Date, FD (RLIN) 20220517
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Cataloger's name mona.romia
Cataloging process R
First Date, FD (RLIN) 20220518
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Red Globe Press,
Date of publication, distribution, etc. 2019.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Date due
    Dewey Decimal Classification     Business The Knowledge Hub Library The Knowledge Hub Library Main Hall 11/07/2021 1351.28 1 658.83 WI. M 2019 210863 08/15/2023 02/07/2023 1351.28 11/07/2021 Books  
    Dewey Decimal Classification     Business The Knowledge Hub Library The Knowledge Hub Library Main Hall 11/07/2021 1351.28 1 658.83 WI. M 2019 210864 02/13/2023 02/13/2023 1351.28 11/07/2021 Books 06/13/2023
    Dewey Decimal Classification     Business The Knowledge Hub Library The Knowledge Hub Library Main Hall 11/07/2021 1351.28   658.83 WI. M 2019 210865 11/07/2021   1351.28 11/07/2021 Books  
    Dewey Decimal Classification     Business The Knowledge Hub Library The Knowledge Hub Library Main Hall 11/07/2021 1351.28 1 658.83 WI. M 2019 210866 04/29/2024 12/24/2023 1351.28 11/07/2021 Books  
    Dewey Decimal Classification     Business The Knowledge Hub Library The Knowledge Hub Library Main Hall 11/07/2021 1351.28 1 658.83 WI. M 2019 210867 09/04/2023 02/08/2023 1351.28 11/07/2021 Books  
    Dewey Decimal Classification   Not For Loan Business The Knowledge Hub Library The Knowledge Hub Library   08/30/2022 920.00   658.83 WI.M 2019 211692 08/30/2022   920.00 08/30/2022 Books  
    Dewey Decimal Classification   Not For Loan Business The Knowledge Hub Library The Knowledge Hub Library   08/30/2022 920.00   658.83 WI.M 2019 211693 08/30/2022   920.00 08/30/2022 Books  
    Dewey Decimal Classification   Not For Loan Business The Knowledge Hub Library The Knowledge Hub Library   08/30/2022 920.00   658.83 WI.M 2019 211694 08/30/2022   920.00 08/30/2022 Books  
    Dewey Decimal Classification     Business The Knowledge Hub Library The Knowledge Hub Library   08/30/2022 920.00 1 658.83 WI.M 2019 211695 06/26/2023 05/24/2023 920.00 08/30/2022 Books  
    Dewey Decimal Classification   Not For Loan Business The Knowledge Hub Library The Knowledge Hub Library   08/30/2022 920.00   658.83 WI.M 2019 211696 08/30/2022   920.00 08/30/2022 Books