The design entrepreneur : turning graphic design into goods that sell /

Heller, Steven,

The design entrepreneur : turning graphic design into goods that sell / Steven Heller and Lita Talarico. - Paperback edition. - 240 pages : illustrations (chiefly color) ; 26 cm. - Design field guides . - Design field guides. .

Statement of responsibility from cover.

Includes bibliographical references and index.

Introduction -- The "I can do it all" Generation -- 1. Conceiving ideas -- 2. From idea to product -- 3. Cataloguing ideas: viable products produced by designers -- 4. Online resources.

"Whether personal or collective, drive is the common denominator of all entrepreneurial pursuit; of course, then comes the brilliant idea; and finally the fervent wherewithal to make and market the result. The Design Entrepreneur is the first book to survey this new field and showcase the innovators who are creating everything from books to furniture, clothes to magazines, plates to surfboards, and more." "Through case studies with designers like Dave Eggers, Maira Kalman, Charles Spencer Anderson, Seymour Chwast, Jet Mous, Nicholas Callaway, Jordi Duro, and over thirty more from the United States and Europe, this book explores the whys, hows, and wherefores of the conception and production processes. The design entrepreneur must take the leap away from the safety of the traditional designer role into the precarious territory where the public decides what works and what doesn't. This is the book that shows how that is accomplished."--Jacket.

9781592537068 1592537065

Commercial art--Marketing.
Graphic arts--Marketing.
Entrepreneurship--Handbooks, manuals, etc.
New business enterprises--Handbooks, manuals, etc.

741.60688 HE.D 2011